Widewalls started off with a heartfelt passion for urban art. Everything we did revolved around artists that fascinate us. They became the center of our activity. From this basis branched four segments that build the frame for Widewalls. We launched Widewalls with the street art intervention event in an abandoned ice-parlor on Mallorca. Our web segment was the predestined continuation of our urban art involvement. The blog and magazine sections feature the latest news from the urban art world. From this evolved a deep understanding of the art market, artist relations and media partnerships. The logical next step was to focus on our agency efforts as consultants, advisers and business partner. What derives naturally from the business side of art is commerce.